That list illustrates his international crossover appeal as a foreign-born NBA superstar, and the first non-American to have a Nike shoe.Īntetokounmpo, who turns 25 this week, is represented as an agent and business manager by Alex Saratsis, senior director of global operations-basketball at powerful sports agency Octagon. In addition to Nike, Antetokounmpo has done endorsement deals with Metro by T-Mobile, Hulu, JBL Audio, NBA 2K, BMO Harris Bank, Aegean Airlines, men’s fragrance line STR8, Swedish milk producer Milko, Chinese television manufacturer TCL, Swiss luxury watch maker Tissot, and Chicago-based Mediterranean food maker Kronos Foods. His basketball abilities have landed him on a couple of Sports Illustrated covers and the box cover of the NBA 2K19 video game, but perhaps even more powerful is the shoe and apparel deal. endorser since James Worthy in the ‘80s.The seventh-year pro and reigning league MVP having his own signature kick through the world’s largest shoe brand – he’s one of just 25 people to have such a deal in Nike history – is also a valuable tool to leverage more of what he’s trying to do with his growing portfolio of endorsement deals. This is New Balance’s first foray into hoops since the 2000s and Leonard is their first marquee N.B.A. Similarly, the Kawhi is slated for release next fall, even though Leonard broke it out this weekend. Leonard wore the Omn1S for much of last season, but the shoe did not see a retail debut until this season. champion Toronto Raptors for the Clippers, but only after orchestrating the acquisition of another superstar wing player, Paul George. He left an industry leader for an upstart brand, at least in the basketball market, and then he would leave the N.B.A. While the design itself may be particularly striking-it seems reminiscent of the Adidas Dame 2 from some angles-Kawhi’s bold departure from Jordan Brand to New Balance last year was a sign of things to come. Kawhi Leonard, Los Angeles Clippers, New Balance Kawhi Kawhi Leonard has become the face of New Balance's basketball resurgence, though models have been sparse thus far (Image via Los Angeles Clippers).

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